Skill #20: Understanding Content Marketing

Chad Lott—content marketer at Zenreach—shares his experiences as a content marketer, plus, shares tips on how technical writers can transition into the field, including how content marketing differs from technical writing, how content marketers succeed, and how technical writers can use their existing skills to transition into content marketing.

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Skill #17: Branding Your Work

Ash Blankenship—founder at Acme Design—shares how you can find your unique perspective on technical writing to brand your work, including how to use content to build your brand, how to choose the right platform to build your brand, and how to build a tribe that believes in your approach to technical writing.

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Skill #16: Using Cognitive Science to Make Your Technical Writing More Interesting

Anne Janzer—author of Writing to Be Understood—shares how technical writers can make their technical writing more interesting. We discuss where technical writers may currently miss the mark in their writing, how technical writers can use cognitive science to make their writing more interesting, and small steps technical writers can take today to begin applying the concepts.

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Best of 2016

2016 was a lovely year for The Not-Boring Tech Writer podcast. We had 10 episodes with 11 guests, covering a variety of topics that truly captured the theme of the podcast: how technical writers can break the stereotype that technical writing is a boring career.

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