One of the most important skills tech writers can have is the ability to analyze their audience—researching who’s using the product their documentation, understanding how they it, and most important, ensuring their goals are reflected in the documentation.
But as tech writers research their audience, digging deep into insights such as demographic and preferred device, tech writers can, admittedly, get caught up in the technical side of audience analysis and dismiss opportunities to understand their reader as a whole.
That’s why in this episode, we have Alexander Yant on the podcast: occupational therapist turned tech writer advocate who, as he’s searched for tech writing opportunities for himself, has reflected on his career in healthcare to share must-have insights for tech writers hoping to better understand their audience.
In this episode, Alexander shares how you can understand your readers as a whole, including why empathy is one of the most important aspects of audience analysis, how tech writers can boost their audience analysis skills, and how effective audience analysis can demonstrate your value as a tech writer.