Once you’ve found your end-user, think about how you find his or her truest needs for the product or service.
For many technical writers, it looks something like this: compile a series of fairly generic questions – “how old are you?”, “how familiar are you with the technology?” – and hope their responses unveil their needs.
Sometimes it works; but other times, you’re left asking yourself, “What did I miss?”
The answer is simple: Empathy.
In this episode, you’ll learn how to apply empathy to your audience analysis so you can get greater insights on your end-users’ needs, and in turn, create more effective content.